“Black Friday” originated in the American retail sector and was coined by the Philadelphia police in at least 1961. And has been considered the start of the US Christmas business ever since.
While it wasn’t an endearing word, it wasn’t long before retailers reversed the script of the negativity of the name and made that day a huge hit, offering massive discounts on a variety of goods in their stores. The “black” refers to making a profit – retailers are making profits instead of being “red”.
DON’T MISS: Rugs Originals BLACK FRIDAY SPECIALS
Black Friday made its debut in South Africa between 2012 and 2014 and, although it started with discounts initially with a few select retailers, it has become a major event on the retail calendar, followed by Cyber Monday to lengthen the period.
Regardless of its domestic origin, Black Friday is a cash cow for local retailers with billions in sales in stores and online. In recent years, however, the discounts offered to consumers have been lackluster compared to their American counterparts.
One company that refuses to offer watered-down, everyday discounts is Rugs Original, South Africa’s largest importer of Persian, Oriental and machine-made carpets. According to Trevor Blumberg, Rugs Original Managing Director, “We believe the intent of Black Friday is to offer our shoppers never-to-be-repeated prices, whether they are shopping in one of our stores or through our integrated website, and this year it will be not be different ”.
The brand will bring discounts of up to 50% on a wide variety of its ranges from November 1st to November 24th, with an additional 10% bonus increasing the discounts to up to 60% from Black Friday until the end of November. The assortments offered will include their Persian collections, indoor collections, outdoor collections, round carpets, runners and the Kids Original brand, which consists of play mats, sleeping bags and machine-washable children’s carpets.
The reason for extending their Black Friday offer to a full month stems from concern that customers are crowding into stores at a time when we are all trying to practice social distancing. “If the sale takes place over a full month, customers can visit the store in peace, knowing that they have the space and time to choose the perfect rug for their home or office. The safety of our consumers and employees is incredibly important to us, ”repeats Blumberg.
With stores in major malls across South Africa and a fully interactive online shop, Rugs Original is the only place to find your dream carpet this Black Friday. Visit the Rugs Original website Here.