Without any shocking sports and crypto headlines last week, it was nonetheless a very active week. The UFC releases a new fan engagement tool that rewards fighters with a crypto bonus, a new blockchain enters the NFT arena and partners with a football legend to do so, and ESPN joins the autograph of Tom Brady.
It’s just a week of action in the crossover sports and cryptocurrency landscape we cover every Sunday. The sports slice. Let’s review.
The sports slice
Blockchain.com Hires New Global Head of Sports and Entertainment Partnerships
Blockchain.com had some sports engagement in its infancy, but it looks set to double down, making a new hire this week with Miami-based Marissa Brooks, who will serve as the company’s lead enforcer for sports and entertainment partnerships. Brooks brings extensive experience, from his previous roles at the Miami Heat, a subsidiary of LVMH Hublot, and now runs his own branded partnerships and events company.
The new UFC fan engagement tool that pays fighter bonuses in crypto
The UFC has launched a new fighter bonus program called “Fan Bonus of the Night”, which will give fans the opportunity to vote for their favorite fighter performances in pay-per-view fights. The top three fighters determined by voters will win cash prizes paid in Bitcoin, ranging from $10,000 to $30,000 for each fighter. It’s a refreshing new approach to crypto payments, fan voting and fighter rewards that is much needed for the league, thanks to the UFC’s existing partner in Crypto.com.
DAO Maker begins its NFT effort with a version of Maradona
DAO Maker is the latest cryptocurrency protocol to enter the NFT space; DeFi’s longtime name shows interest in expanding its reach and kicks off with an NFT collection in partnership with longtime soccer star Diego Maradona.
Related Reading | NFTs in brief: a weekly review
FTX has been aggressive in the sports sponsorship space, and now is looking at cricket in India, according to reports. | Source: FTT-USD on TradingView.com
Finally, WAGMI United reaches an agreement
We began covering some of the saga around WAGMI United in ‘The Sports Slice’ reporting as early as January, as the aspiring DAO worked on back-and-forth deals with potential European football clubs in the hopes of winning. get an acquisition.
The day finally came last week, as WAGMI United reached an agreement to acquire Crawley Town Football Club, an EFL League Two club that currently sits in the middle of the league table. WAGMI United co-founder Preston Johnson said:
“Sport is supposed to be fun and bring communities together. At Crawley Town, we’ll shake up the status quo, try new ideas and create a global community of new and old fans who can be delighted to cheer on the Red Devils together – stretching from West Sussex to anywhere in the world with an internet connection.
This should be a unique case study that we will definitely keep an eye on.
No more NFTs for Ghost Recon, but Ubisoft insists ‘Quartz’ will grow
In the gaming and esports corner, Ubisoft’s Ghost Recon is made with NFTs, but the company has ensured that Ubisoft Quartz is still implemented in other titles – although the titles are still unclear. In a short time, Ubisoft had a whole saga around its Quartz program.
ESPN teams up with Tom Brady’s autograph
This is the first-ever NFT deal for ESPN last week, as the sports media conglomerate struck a new deal with Autograph.io, which will begin with an NFT collection commemorating Autograph founder Tom Brady himself. . The collection will be called The man in the arena: Tom Brady, with a 10-part documentary about Brady.
Autograph has been exceptionally successful in partnering with some of the sport’s major stars, and may now show more interest in partnering with media and distribution partners who could amplify Autograph’s work to another level.
FTX in talks with Fantasy Cricket League MPL
According to reports last week, FTX is reportedly looking to negotiate entry into the Indian market alongside a deal with India-based leading fantasy cricket platform Mobile Premier League (or MPL). There are few sports verticals left that FTX hasn’t touched. Reports indicate that FTX is exploring an investment in MPL through a Series E funding round that would value MPL at approximately $2.5 billion; companies like Sequoia Capital India and RTP Global are already involved as investors.
Related Reading | 13-Year-Old Girl Becomes Multi-Millionaire By Selling NFTs Of Long-Necked Women
Featured image from Pexels, Charts from TradingView.com
The writer of this content is not associated or affiliated with any of the parties mentioned in this article. This is not financial advice.