Most social media influencers want to profit from the metaverse: survey

  • A 60% majority of social media influencers see themselves as participating in the metaverse as creators, Izea said.
  • And 49% of influencers would prefer to be paid in bitcoin for their work in the metaverse, according to the marketing platform’s online survey.
  • But only 21% are already making money in the online virtual world.

Growth projections for the metaverse reach into the trillions of dollars, and most social media influencers say they contribute to the burgeoning virtual world — but the majority have yet to turn a profit for their efforts, according to a recent survey.

A 56% majority of American social media influencers participate in the metaverse, said Izea influencer marketing platform on its findings of a online survey conducted in November.

The Metaverse refers to the next version of the Internet in which immersive worlds are experienced through virtual reality and augmented reality headsets. Companies such as Meta, Facebook’s parent company, and software giant Microsoft are investing money and resources in preparing spaces to attract virtual foot traffic and advertisers.

Social media stars have the potential to inspire more people to play, buy and work in the Metaverse in the coming years, and 60% of influencers see themselves as participating in the Metaverse as creators, Izea said. .

The company said brands can leverage influencers by having them host virtual events or by co-creating and promoting NFTs. Influencers can already earn hundreds of thousands of dollars a year promote brands on popular social platforms such as Instagram.

Meanwhile, 51% of influencers are considering ways to make money from the metaverse, Izea said. But only 21% said they were already making money from their virtual businesses.

Yet investment banks are among those on Wall Street projecting enormous potential into the metaverse. Goldman Sachs, for its part, foresees the metaverse become an 8 trillion dollar market. Crypto giant Grayscale projects $1 trillion in annual revenue from advertising, hardware, and other metaverse components.

With so much money to be made, how would influencers prefer to be paid for their time and effort in the metaverse? Bitcoin, said 49% of them. Ether was the choice of 9% of respondents, followed by “another cryptocurrency” at 5%.


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