WISeKey launches a new NFT service for high-end luxury and

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WISeKey Llaunch a NOTNew NFT service for luxuryFine and Vintage Watches

WISeKey, was the first company in the world to use two-factor authentication combined with blockchain technology to secure luxury watches, and currently protects over 2.5 million luxury watches

This technology has received a patent in the USA (see patent here)

brand and vscollectors can start using WISe.ART to youload, vscollect, shear, suh and storn yourust wcatch the NFTs

GENEVA – February 22021: WISeKey International Holding Ltd. (“WISeKey”) (SIX: WIHN, NASDAQ: WKEY), a global leader in cybersecurity, AI, Blockchain and IoT, today announced that it has finalized its NFT Marketplace WISe .ART and is now ready to launch its TrustedNFT.IO service for high-end and vintage luxury watches. This development comes almost a year after the successful launch of two world premieres in which WISeKey auctioned the NFT of the digital twin of a physical watch, the Hublot Bigger Bang All Black Tourbillon Chronograph Special Piece by Jean-Claude Biver, and simultaneously the Jacob & Co NFT a 3D animation produced by the brand and inspired by its Epic SF24 travel watch with two additional features to make it a bespoke digital creation, a tourbillon and a split flap system displaying the names of 10 cryptos -currencies. See the New York Times article here: https://www.nytimes.com/2021/04/12/fashion/watches-nft-auction-jean-claude-biver.html.

WISeKey uses a unique patented method to secure the authenticity and provenance of watches through state-of-the-art authentication microprocessors combined with identity blockchain technology, which together with field measurements guarantees the authenticity of the watch. shows and generates its corresponding digital twin.

WISeKey was the first company in the world to use two-factor authentication combined with blockchain technology to secure luxury watches, and currently protects over 2.5 million luxury watches. Since 2010, WISeKey has worked with luxury watch manufacturers deploying this unique technology to integrate semiconductor tags powered by its VaultIC154 NFC secure element and provide brands with the ability to:

  • issue a storage device comprising a digital certificate of authenticity
  • check, if necessary, the validity of the digital certificate of authenticity
  • modify, if necessary, the validity status of the digital certificate of authenticity.

Dematerialization and creation of a digital twin with its corresponding NFT: these tags, when placed on any product and operated by an NFC phone, securely authenticate and track the product like an integrated electronic passport and confirm the identity of the product on the blockchain ledger. This technology has received a patent in the USA (see patent here).

A WISeKey NFT is a unit of data on the blockchain, where each NFT represents a unique digital item, such as a work of art, sound, video, video game item, or other forms of creative work. While the digital files themselves are endlessly reproducible, the NFTs that represent them are traced to their underlying blockchains and provide buyers with proof of ownership. Blockchains such as Ethereum, Bitcoin Cash, and Flow each have their own token standards to define their use of NFTs.

WISeKey’s NFT technology creates Watch Birth Certificates, digital identities that are analogous to birth certificates and can be converted to NFT. The watch’s birth certificate is signed or “certified” by a trusted authority and contains basic information such as date and time of manufacture (birth), company (parents), and product type. This digital identity, used throughout the life of the watch, allows the watch to become an Internet “Trusted Object”, to prove its identity and to provide verifiable data.

The Watch Birth Certificate is based on a public-private cryptographic key pair unique to each IoT device. The public key for this key pair is part of the certificate and can be distributed freely, while the private key is used whenever the IoT device needs to verify its identity or sign data to ensure cryptographic integrity. It is the private key that represents the essence of the identity of the IoT device.

About WISeKey
WISeKey (NASDAQ: WKEY; SIX Swiss Exchange: WIHN) is a leading global cybersecurity company currently deploying large-scale digital identity ecosystems for people and things using Blockchain, AI and the IoT by respecting the human being as the pivot of the Internet. WISeKey microprocessors secure the pervasive computing that shapes today’s Internet of Everything. WISeKey IoT has an installed base of over 1.5 billion microchips in virtually all IoT sectors (connected cars, smart cities, drones, agricultural sensors, anti-counterfeiting, smart lighting, servers, computers, phones laptops, cryptographic tokens, etc.). WISeKey is uniquely positioned to be at the forefront of IoT, as our semiconductors produce an enormous amount of Big Data which, when analyzed with artificial intelligence (AI), can help industrial applications predict failure of their equipment before it occurs.

Our technology is endorsed by the Swiss-based cryptographic root of trust (“RoT”) of OISTE/WISeKey which provides secure authentication and identification, in physical and virtual environments, for the Internet of Things, blockchain and artificial intelligence. The WISeKey RoT serves as a common trust anchor to ensure the integrity of online transactions between objects and between objects and people. For more information, visit www.wisekey.com.

Press and investor contacts:
WISeKey International Holding Ltd
Company Contact: Carlos Moreira
CEO
Tel: +41 22 594 3000
[email protected]

WISeKey Investor Relations (USA)
Contact: Lena Cati
Equity Group Inc.
Tel: +1 212 836-9611
[email protected]

Warning:
This communication expressly or implicitly contains certain forward-looking statements regarding WISeKey International Holding Ltd and its business. Such statements involve certain known and unknown risks, uncertainties and other factors, which could cause the actual results, financial condition, performance or achievements of WISeKey International Holding Ltd to be materially different from any future results, performance or achievements expressed. or implied by these forward-looking statements. WISeKey International Holding Ltd is providing this communication as of this date and does not undertake to update any forward-looking statements contained herein as a result of new information, future events or otherwise.
This press release does not constitute an offer to sell or a solicitation of an offer to buy securities and does not constitute an offer prospectus within the meaning of article 652a or article 1156 of the French Code of Obligations. nor a listing prospectus. within the meaning of the listing rules of the SIX Swiss Exchange. Investors should rely on their own assessment of WISeKey and its securities, including the merits and risks involved. Nothing contained herein is or should be relied upon as a promise or representation as to the future performance of WISeKey.

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